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6 Best questions about customer service

  1. What is the company’s customer service philosophy? Customer service is the mantra of most companies, and this high-level question can open a conversation about customer service. If you ask this question, make sure you have something valuable to say about what you can deliver in this area.
  2. Could you tell me about a time when the team/company went out of its way to provide knock-your-socks-off service? People love showing off if they are coaxed. Listen carefully to the story, and be prepared to offer a similar story where you were the hero.
  3. The best companies rely on rich customer data to fuel personalized content and services. How is the company doing in personalizing its offerings? The question demonstrates your understanding of how the Internet has changed marketing and customer service. Be prepared to demonstrate how you can advance the company in its personalization objectives.
  4. Customers are expecting companies to protect their data. Does the company have a privacy policy for its Web initiatives, and how does the company balance the momentum for ever-increasing personalization with rising concerns for privacy? If you ask this question, be sure you have some concrete experience in this area.
  5. How empowered are employees? How much of the company’s money can your people (including the ones with single-digit pay grades) spend on their own recognizance to satisfy a customer or address a workprocess issue? You are asking for evidence that the organization pays more than lip service to employee empowerment.
  6. How often would I come into direct contact with real, living, breathing, paying customers? This question goes to how much the organization trusts its employees. Exposing customers to employees can be risky, but without significant customer contact, no employee can appreciate what it really means to be successful.
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